In my previous blog post we looked at how to diagnose a drop in sales. But what’s the solution? How do you fix a drop in sales? Depending on what you’ve identified as the problem, you have three options to fix a drop in sales: repositioning, repackaging, or recreating your product or service. It’s not […]
business strategy
How can you make sure your business survives, or even thrives, during a crisis? Your first thought may be to retreat. Lay low. Minimize costs and staff. Alternatively, perhaps this provides the opportunity to look at things from a totally different perspective and change your business strategy. Since the start of the pandemic, I’ve watched […]