In my previous blog post we looked at how to diagnose a drop in sales. But what’s the solution? How do you fix a drop in sales? Depending on what you’ve identified as the problem, you have three options to fix a drop in sales: repositioning, repackaging, or recreating your product or service. It’s not […]
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In the midst of a pandemic, it’s easy to pin the problem of why sales have dropped on distancing restrictions, businesses shutting and a lack of consumer spending. And while re-evaluating sales targets or implementing discounts might be a quick solution, it isn’t always the only, or even necessarily, the right one. Plenty of businesses […]
How can you make sure your business survives, or even thrives, during a crisis? Your first thought may be to retreat. Lay low. Minimize costs and staff. Alternatively, perhaps this provides the opportunity to look at things from a totally different perspective and change your business strategy. Since the start of the pandemic, I’ve watched […]
When the pandemic kicked off, we reacted fast and fled indoors. Businesses fell, schools went online, and in some countries the public was put on a strict curfew. It was an appropriate reaction to a crisis. Are we still in crisis or is this something different? Do we need to slow down business operations? I’ve […]