Priority Solutions will help you create and drive sustainable growth by...
Creating a clear Go-To-Market Analysis and Sales Operating Plan
Guiding and supporting you in the execution of your growth plan
Implementing a “click to close” framework to drive your sales and marketing campaigns
Developing the people, process and culture to produce a results- and growth-focused team
Heidi Hamilton is the founder and CEO of Priority Solutions
a Sales Management Consulting firm based in Vancouver, BC.
She has developed and implemented bold, successful turnaround strategies for clients around the globe since 2002.
Case Study: The Power of Applying
Click-to-Close for Strategic Growth
An established and respected college offering Professional Business and Life Coach Training was struggling to boost enrollment and revenue. The future of the company was at risk. “Sales were bad,” says Erickson Executive Director Lawrence McGinnis. “We had two people in charge of growing enrollment and were getting lots of traffic on our company website but the rate of closure for our selling opportunities was just 3%” In addition, the company’s financial position was unclear to top executives.
Erickson’s team realized they needed a business turn-around specialist. Priority Solutions’ President Heidi Hamilton identified the problem: Erickson’s had not clear growth goals, structure or framework for the sales people and no clear follow-up and nurturing process for sales prospects. She developed and helped execute on a clear Go-To-Market plan including creating a dedicated enrolment team and implemented a click-to-close email campaign framework, and fully inbound based sales process.
- Massively improved enrollment; annual revenue from $700,000 to $5,000,000
- Penetrated new markets as a leader with 'Erickson Online Coach Training Academy'
- Expanded sales channels to regional and international markets