Applying 'Click to Close' for Strategic Growth
A college offering Professional Business and Life Coach Training was struggling to boost enrollment and revenue. The future of the company was at risk. “Sales were bad,” says Erickson Executive Director Lawrence McGinnis. “We had two people in charge of growing enrollment and were getting lots of traffic on our company website but the rate of closure for our selling opportunities was just 3%” In addition, the company’s financial position was unclear to top executives.
Erickson’s team realized they needed a business turn-around specialist. Priority Solutions’ President Heidi Hamilton identified the problem: Erickson’s salespeople were not providing adequate follow-up and nurturing for sales prospects. She provided training on sales processes, direction on marketing and branding initiatives, and direction and training on financial management for the business.
- Massively improved enrollment; annual revenue has more than doubled from $700,000 to $1.5 million
- Expanded sales channels to regional and international markets
- Clarified financial position for company executives and stakeholders